Idea & Story
Place, challenge, brand, and audience shape an original guiding idea and spatial narrative.
- Concept & Experience Development
- Scenography & Spatial Storytelling
What I do
I develop spatial ideas — and make them decision-ready.
Conceptual scenography and creative direction from a single creative lead — supported by concept art and precise 3D planning for agencies, pitches, and complex projects.
Three capabilities. One creative direction.
From the first idea to a design the whole team can stand behind.
Creativity comes first. Creative direction keeps the spatial idea on course. Hands-on visualisation and precise 3D planning make the design visible, testable, and ready to develop.
Creative Direction & Experience
One clear creative direction connects story, visitor journey, brand, media, and atmosphere into an experience.
- Creative & Art Direction
- Visitor Journey & Experience Design
- Brand & Place Translation
Visualisation & 3D Planning
Concept art opens up possible directions. Precise 3D models test space, proportions, sightlines, and feasibility.
- Concept Art & 3D Planning
From idea to space
An idea must do more than sound good. It must work in space.
For me, concept, spatial planning, and the final experience belong together — not in separate handovers.
Guiding idea
A spatial idea gives the project direction and character.
Spatial planning
3D makes scale and spatial dramaturgy tangible early — and supports confident decisions.
Experience
In space, the concept becomes a moment people can actually experience.
Award-worthy quality
From a strong idea to an experience that stands out.
I do not design projects for awards. I develop them with enough consistency that they have the potential to be recognised. What matters is how guiding idea, story, space, media, and interaction work together.
Original guiding idea
A clear idea gives the project a point of view, direction, and a recognisable identity.
Spatial dramaturgy
A precise visitor journey makes content tangible and turns it into memorable moments.
Integrated experience
Story, space, media, and interaction follow the same creative direction instead of existing side by side.
Visual precision
Concept art and 3D sharpen impact and feasibility — from pitch through implementation.
Awards are not the goal of design. They are often the result of an idea developed consistently in every dimension.
Awards and collaborative projects↗︎Fields of work
Different formats. The same standard for idea and experience.
01Exhibitions & Museums
Themes and stories become spatial journeys people can explore, understand, and remember.
02Expo Pavilions
Story, architecture, media, interaction, and atmosphere become one coherent experience.
03Brand Worlds & Experiences
Spatial concepts make a brand's character, attitude, and promise tangible.
04Attractions & Themed Environments
Storyworld, visitor sequence, scenes, and interactions work together as one experience.
05Places & Destinations
Ideas grow from the identity and potential of a place — from a single touchpoint to a larger experience concept.
06Major Events, Congresses & Festivals
Spatial concepts and dramaturgy for large audiences, high energy, and powerful shared moments.
Excerpts from various pitch visualisations
When my contribution is most effective
Three typical starting points.
01The project needs a viable idea
Place, content, brand, or motto already exist. I distill them into an original guiding idea, story, and spatial dramaturgy.
Result: a direction that can carry the project.02The team needs a shared direction
Architecture, media, content, design, and technology run in parallel, or the creative process has stalled. I align those perspectives around one coherent experience.
Result: clarity for the team — and for every key decision.03The idea needs a robust spatial solution
A guiding idea must inspire in the pitch and hold up through planning. Concept art and precise 3D make its impact and feasibility clear.
Result: a spatial direction that enables decisions.Ways to collaborate
Focused Creative Days
For a strong guiding idea, creative sparring, a reset, or a stalled creative process.
Pitch & Concept Phase
As part of the agency team — from the first direction to a compelling concept presentation.
Temporary Creative Lead
As a connecting creative lead across story, space, media, design, and delivery.
From brief to decision
Every step creates a clear result.
- 01UnderstandBriefing, place & objectives
- 02FocusGuiding idea
- 03DevelopStory & visitor journey
- 04DirectCreative direction
- 05Test3D model & spatial testing
- 06RefinePitch presentation & planning
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