I care about what space does to people.

I am a scenographer, creative director, and visualiser. Since 2003, I have developed spatial ideas that align complex projects and connect with people emotionally.

LondonGraduated from Middlesex University23+Years in independent practiceTravemündeHome on the Baltic Sea
Jan Pfeuffer in warm, dramatic light.

Communication was never two-dimensional to me.

People do not move through a brochure. They perceive their environment spatially — through the body, memory, and every sense.

That is why brand communication, strategic design, scenography, and visualisation have always belonged together for me. A physical experience can anchor an idea emotionally across all the senses.

I want to create genuine attractions and memorable moments that move the widest possible audience.

I add the most value when strong groundwork needs to be brought back into one shared direction.

I preserve what a team has already developed, sharpen its core, and get the idea moving again.

Recurring feedback after pitches and projects
Jan, you are worth your weight in gold. Thank you for the great work.
Jan, you are an exceptional talent across the entire live communications industry.
Thank you so much Jan for bringing in your incredible talent so that this project has become so successful.

Since 2003, I have worked across brand, story, space, and experience.

After training and studies in Hamburg and Munich, I graduated from Middlesex University in London. My time at Walt Disney World Attractions in Florida shaped how I see storyworlds and real attractions. Since 2003, I have worked independently — in agency teams, collaborative project partnerships, and on my own projects.

Great work needs trust — and joy.

My best creative work grows from lightness, humanity, honesty, and true collaboration on equal terms.

  • Lightness
  • Humanity
  • Honesty
  • Radical collaboration on equal terms

What continues to shape my eye

Shared experiences in art exhibitions and opera, London's West End, the themed worlds of Orlando, and Denmark's immersive museums. I am interested in the moment a place becomes a memory — and why people share it with one another.

Partners and clients

Agency and production partners

  • Brandlive
  • CBE DIGIDEN
  • de Otter creators
  • Disney Experiences
  • Disney Special Events
  • EAST END COMMUNICATIONS
  • Encore
  • EssenceMediacom
  • facts and fiction
  • fischerAppelt
  • Follow Red
  • George P. Johnson Experience Marketing
  • insglück
  • Inventa
  • Jack Morton Worldwide
  • Jung von Matt NERD
  • Kontrapunkt
  • Live Labs
  • marbet
  • Neuland Concerts
  • OVAL
  • publicis experience
  • Roncalli Event
  • Scholz & Friends
  • Uniplan
  • Vagedes+Partner
  • VOK DAMS

Automotive

Audi · BMW · Bugatti · Daimler AG · Daimler Trucks · Hyundai · Jaguar · Lamborghini · Mercedes-Benz · Mercedes-Benz Group AG · MINI · Porsche · Škoda · smart · Volkswagen

Aerospace & Airlines

Airbus · Air France · DBA · DLR · Emirates · Etihad Airways · Lufthansa · Qatar Airways

Finance & Insurance

Allianz · BFL · Deutsche Bank · Deutscher Ring · Euler Hermes · Generali · Mercedes-Benz Bank · HDI · R+V · Haspa · Schwäbisch Hall · Union Investment

Healthcare & Pharma

Bayer HealthCare · Fresenius · Fujisawa · GlaxoSmithKline · Roche

Technology & IT

Accenture · Fraunhofer · Hewlett-Packard · IBM · Infineon · Konica Minolta · NXP · Samsung · Sharp · Siemens · Schindler · Schüco · Sony · Telefónica · Telekom · Toshiba · YouTube · Vodafone · Google

Energy & Infrastructure

EnBW · Hochtief · Honeywell · Shell · Vattenfall · Voith

Entertainment & Media

ARD · Bacardi · Bertelsmann · Bunte · Burda · GQ · Juno Awards · Netflix · Stage Entertainment · Helene Fischer · Walt Disney Entertainment · ZDF

Government & Organisations

BDA · Bundespräsidialamt · Presse- und Informationsamt der Bundesregierung · Hamburg Tourism · Lübeck Tourism · Qatar Foundation

Consumer Goods

Amplifon · Adidas · Budweiser · Coca-Cola · eBay · Faber-Castell · Guide Michelin · Aperol · Henkel · Hollister · Katjes · Mövenpick · Miele · Unilever · Oral-B · Playmobil · John Player Special · Reemtsma · Vorwerk

Expo & Events

FIFA · Hamburg Messe · National Football League · Invictus Games · UEFA · Bundesministerium für Wirtschaft und Klimaschutz

Other

Altana · BASF · Bauer · Castrol · Dussmann · DIN · DNV · Germanischer Lloyd · GWA · Maersk · Osram · PwC · TUI · Würth

Tools & technical expertise

Maxon Cinema 4D / Corona · Twinmotion / Unreal · Adobe Creative Suite · AI-assisted workflows

Let's turn an idea into an experience.

Start a conversation ↗︎
info@derszenograph.de+49 4502 809422St. Jürgen-Str. 29 · 23570 Lübeck · Germany